Bid Strategies - How To Select Your Maximum Bid Limit (Semi-Managed)
How to make sure you don't overpay per individual click.
Sarah
Last Update há 4 anos
The price of keywords varies and is driven by demand. It is important to set a bid limit in your campaigns to ensure you don’t overspend on any single keyword.
There are a few bid-type strategies to choose from on the Google Ads platform. We personally recommend using Maximize Conversions or (our #1 preference) Maximize Clicks.
To set your bid limit, first select a campaign, and on the left-hand side of the platform, select the Settings tab.
Next, click on the Bidding section and click on “change bid strategy”. Select the strategy you would like to use. Again, we recommend using “Maximize clicks”. The bid limit you should select varies on the level of competition in your location for these keywords and the industry. For Buyers, Sellers, and Agent campaigns, anywhere around 2-4$ works. Mortgage leads are a bit more expensive, a limit of around 4-6$ is recommended. Alternatively, "Maximize Conversions" works as-well.
*This how-to is done in Expert Mode View