Getting Started With Google Ads
Learn the basics of Google Ads. Start your first campaign in 5 easy steps.
Sarah
Last Update 4 年前
The first step in getting started with Google Ads is understanding what Google ads are. Take a look at this video from google that explains what Google Ads does and what it can do for you!
Now that you know what Google Ads lets take a look at how to set up an ad campaign!
Step 1: Creating a campaign
This video goes over the basics of setting up a campaign.
It will cover:
- Creating a campaign
- Setting the campaign type
- Setting your campaign goals
- Adding in your URL (to direct traffic to)
- Naming your campaign
- Selecting which networks you would like to utilize for your ads
- Location selection
- Target language
- Setting your bidding strategy
- Setting your Daily budget
Step 2: Setting up ad groups
In this video, you will learn about ad groups. What an ad group is, and how to use the keyword planner to set one up!
Step 3: Writing Ads
Learn the basics of writing ads, in this video learn about:
- Setting the final URL
- Writing your Headlines
- Setting your display path
- and Writing your description
Step 4: Track your goals
Now that you have you ad running take your campaign to the next level by tracking you conversions. In this video learn about using conversion tracking to monitor your goals!
Step 5: Review your campaign performance
Finally review your campaigns performance to fine tune your campaigns. This video outlines how to review the metrics of your campaigns and provides some helpful tips in analyzing this data.
By following these videos you should be able to get your first campaign up and running in no time. Check out our other sections for some more advanced tips!